The organizers of World Aids Day Rotterdam called on Threesome to find a creative concept for getting Rotterdammers to pause and become more aware of AIDS. They went to work with the theme “We Care”, wanting to draw strength from the stories that people dare to tell, using the phrase “I’ll outlive all of you”. During the events and activities around World Aids Day on 1 December limited edition t-shirts were available with standard images and the text “I have AIDS and I’ll outlive all of you”.
